Real Estate Print Advertising Doesn’t Work
Advertising
August 10th, 2008
Recently the Los Angeles Times stopped printing it’s real estate section.
Read the article here Los Angeles Times Stops Sunday Real Estate Section
Not that surprising … the internet has been the shopping choice for over 85% of home buyers for awhile now.
The weekend real estate section of the Redding Record Searchlight has gotten a lot thinner over the past year.
Some assume it’s the slower real estate market in Shasta County and Redding leading real estate agents to spend less.
The fact is this … it doesn’t work ..and yes ..it’s expensive ..not to mention it sticks in one’s real estate craw to read all the negative articles that are printed with very little positive coverage. (yes there are positive signs)
Internet marketing is more effective… results-wise and cost-wise.
Check out our state of the art search software on our websites …you’ll get hooked .
Beats trying to read a gutter soaked newspaper.
That was wonderful information. You are doing a wonderful job communicating your message. Keep up the good work.
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